Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)

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Indonesia’s MSEs on the Path to Digital Transformation

Authors
Ika Rachmawati1, *, Anna Widayani1, Rani Arifah Normawati1
1Program Studi Operasionalisasi Perkantoran Digital, Akademi Komunitas Negeri Putra Sang Fajar Blitar, Blitar, Indonesia
*Corresponding author. Email: ika.rachmawati@akb.ac.id
Corresponding Author
Ika Rachmawati
Available Online 22 May 2023.
DOI
10.2991/978-2-38476-052-7_60How to use a DOI?
Keywords
Digital transformation; marketplace; digital payment; MSEs
Abstract

Micro and Small Enterprises (MSEs) have a strategic role in the national economy. In the current era, MSEs can take advantage of digital platforms in various aspects of their business, which include activities to get suppliers for production purposes, ease of access to capital to financial institutions, use of technology in financial management and promotion, and use of marketplaces in marketing activities. This research aims to identify and examine aspects of digital transformation administered by MSEs in Indonesia. Thus, this research can support RIRN in the Social Humanities, Culture, and Education sector, a sub-study of Entrepreneurship, Cooperatives, and MSMEs. So that MSMEs can contribute to Indonesia’s blue digital-based economic development. The data collection method in this research is qualitative research. The results of this study show that MSEs in Indonesia are at the pre-core and core stages, and some are at the adjacent and transform stages, but their numbers still need to be increased. The digital transformation aspect in this study includes four aspects, namely: financing aspect, marketing aspect, payment aspect, and financial transaction recording aspect. Among these four aspects, which most implemented by MSEs are marketing and payment aspects (more than 90% of respondents), while for financing and financial transactions aspects (around 37% of respondents).

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2023
ISBN
978-2-38476-052-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-052-7_60How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ika Rachmawati
AU  - Anna Widayani
AU  - Rani Arifah Normawati
PY  - 2023
DA  - 2023/05/22
TI  - Indonesia’s MSEs on the Path to Digital Transformation
BT  - Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
PB  - Atlantis Press
SP  - 549
EP  - 556
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-052-7_60
DO  - 10.2991/978-2-38476-052-7_60
ID  - Rachmawati2023
ER  -