Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023)

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Formulation and Implementation of Precision Marketing Strategy for Cross-border E-commerce under Big Data Technology

Authors
Hui Zhang1, *
1Shandong Vocational College of Science and Technology, Weifang City, Shandong Province, 261053, China
*Corresponding author. Email: 39200317@qq.com
Corresponding Author
Hui Zhang
Available Online 29 October 2023.
DOI
10.2991/978-94-6463-270-5_25How to use a DOI?
Keywords
big data technology; export cross-border e-commerce; precision marketing; data mining; computer application
Abstract

With the development of globalization, cross-border e-commerce began to focus on the reform of marketing model to improve its competitiveness and market share. In this regard, this paper will put forward a set of construction scheme of precision marketing management system in view of many problems faced by export cross-border e-commerce platform in the process of marketing strategy formulation and implementation, aiming at realizing precision marketing of cross-border e-commerce platform by using big data analysis and mining means. The system combines Hadoop and Javaweb to form a service application that can support online login, comprehensive data processing, visual analysis and mining. Practice has proved that the system reshapes the whole process of data collection, storage, mining and application, and completes the construction of user portraits based on machine learning algorithm models such as K-means, which provides necessary technical support for the implementation and management of precision marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023)
Series
Atlantis Highlights in Economics, Business and Management
Publication Date
29 October 2023
ISBN
10.2991/978-94-6463-270-5_25
ISSN
2667-1271
DOI
10.2991/978-94-6463-270-5_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hui Zhang
PY  - 2023
DA  - 2023/10/29
TI  - Formulation and Implementation of Precision Marketing Strategy for Cross-border E-commerce under Big Data Technology
BT  - Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023)
PB  - Atlantis Press
SP  - 238
EP  - 244
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-270-5_25
DO  - 10.2991/978-94-6463-270-5_25
ID  - Zhang2023
ER  -