The Innovation of Festival Culture Communication: The Change of TV Festival Party Under the Internet Environment

DOI

10.2991/978-2-38476-092-3_59How to use a DOI?

Keywords

Festival culture; Festival communication; TV party

Abstract

The “China Festival” series of Henan Satellite TV has become a series of IP and a successful demonstration of the innovative development of the festival party, triggering the thinking of the creative dissemination of festival culture. As a cultural product produced by mass media, Henan TV festival evening parties adhere to innovation and content. It created high-quality content in the declining environment of mass communication. At the same time, Henan TV strives to meet the needs of the internet in terms of content and form innovation, communication mode, and feedback mechanism. It innovated the presentation and dissemination methods of traditional cultural evening parties, and achieved the effect of breaking through the circle and spreading traditional culture.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mengjie Zhang
PY  - 2023
DA  - 2023/09/09
TI  - The Innovation of Festival Culture Communication: The Change of TV Festival Party Under the Internet Environment
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 462
EP  - 468
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_59
DO  - 10.2991/978-2-38476-092-3_59
ID  - Zhang2023
ER  -