Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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A Study on the Impact of Online Public Opinion on City Image from the Perspective of Crisis Communication

Tangshan BBQ Restaurant Violence Incident as an Example

Authors
Jiajun Yin1, *, Haoying Wang2, Wenying Bi3
1Business English, School of Foreign Languages, Guangzhou Maritime University, P.O. Box 510725, Guangzhou, China
2Political Science and Administrative Science, Faculty of Humanities and Social Sciences, Nanjing University of Aeronautics and Astronautics, P.O. Box 451200, Gongyi, China
3Network and NewMedia, College of Liberal Arts, Hunan Women’s University, P.O. Box 410004, Shijiazhuang, China
*Corresponding author. Email: 445194291@qq.com
Corresponding Author
Jiajun Yin
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_60How to use a DOI?
Keywords
crisis communication; online public opinion; city image; Tangshan incident
Abstract

When a sudden public crisis breaks out, negative online public opinion can have an impact on the construction of the local city’s image, resulting in damage to the city’s image. Under the combined effect of crisis communication and the new media environment, the fermentation of public opinion on the incident is expanding from a single aspect to multiple aspects, and the phenomenon of “public opinion out of focus” and “public opinion hitchhiking” is intensifying, making the guidance of online public opinion by official government media particularly important. Taking the Tangshan BBQ restaurant violence incident incident as an example, the article analyses and studies the relevant online public opinion from the perspective of crisis communication, and explores the impact of online public opinion on the city’s image.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
10.2991/978-2-38476-092-3_60
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_60How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiajun Yin
AU  - Haoying Wang
AU  - Wenying Bi
PY  - 2023
DA  - 2023/09/09
TI  - A Study on the Impact of Online Public Opinion on City Image from the Perspective of Crisis Communication
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 469
EP  - 481
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_60
DO  - 10.2991/978-2-38476-092-3_60
ID  - Yin2023
ER  -