A Study on Tourism Satisfaction of Nianhuawan Characteristic Town in Lingshan, Wuxi Under the Background of Global Tourism—Based on the Online Comment Data ROST CM Analysis

DOI

10.2991/assehr.k.200428.110How to use a DOI?

Keywords

global tourism, characteristic town, satisfaction degree, Nianhuawan Zen town, online reviews

Abstract

In the 13th five year plan, the country regards global tourism as one of the development strategies of tourism, and the characteristic town is an important carrier for the development of global tourism. With the rapid development of online tourism consumption and timely sharing of comment information, satisfaction evaluation will affect the decision-making of tourists and the development of tourism enterprises. This paper takes Nianhuawan Zen town in Lingshan as an example, and uses rose for its online comment content ROST CM software mining statistics, analysis of high-frequency words and network semantics, and emotional analysis of satisfaction; then the author uses grounded theory to classify and analyze the evaluation information, summarizes the tourism satisfaction and existing problems, and puts forward countermeasures and suggestions, to provide decision-making reference for the next step of town construction and development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong-ying Zhang
PY  - 2020
DA  - 2020/05/01
TI  - A Study on Tourism Satisfaction of Nianhuawan Characteristic Town in Lingshan, Wuxi Under the Background of Global Tourism—Based on the Online Comment Data ROST CM Analysis
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 511
EP  - 517
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.110
DO  - 10.2991/assehr.k.200428.110
ID  - Zhang2020
ER  -