Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)

Factors Influencing Customers’ Purchase Intention under C2B Model

Authors
Taiye Luo, Juanjuan Qu
Corresponding Author
Taiye Luo
Available Online May 2018.
DOI
https://doi.org/10.2991/ichssr-18.2018.75How to use a DOI?
Keywords
customer integration capacity,co-creation, C2B,purchase intention.
Abstract
In this paper, we conducted an empirical study to explore factors which can affect customers’ purchase intention under C2B model. Especially, we examined the role customer integration capacity (CIC) plays when customers purchase personalized products. We revealed that perceived value, perceived ease of use, perceived risk and CIC have significant impact on purchase intention. CIC is also found to be positively correlated with perceived value and perceived ease of use. Thus, CIC is an important indicator of customers’ purchase intention under C2B model.
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Proceedings
2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
978-94-6252-509-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-18.2018.75How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Taiye Luo
AU  - Juanjuan Qu
PY  - 2018/05
DA  - 2018/05
TI  - Factors Influencing Customers’ Purchase Intention under C2B Model
BT  - 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 394
EP  - 398
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.75
DO  - https://doi.org/10.2991/ichssr-18.2018.75
ID  - Luo2018/05
ER  -