Factors Influencing Customers’ Purchase Intention under C2B Model
Taiye Luo, Juanjuan Qu
Available Online May 2018.
- https://doi.org/10.2991/ichssr-18.2018.75How to use a DOI?
- customer integration capacity,co-creation, C2B,purchase intention.
- In this paper, we conducted an empirical study to explore factors which can affect customers’ purchase intention under C2B model. Especially, we examined the role customer integration capacity (CIC) plays when customers purchase personalized products. We revealed that perceived value, perceived ease of use, perceived risk and CIC have significant impact on purchase intention. CIC is also found to be positively correlated with perceived value and perceived ease of use. Thus, CIC is an important indicator of customers’ purchase intention under C2B model.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Taiye Luo AU - Juanjuan Qu PY - 2018/05 DA - 2018/05 TI - Factors Influencing Customers’ Purchase Intention under C2B Model BT - 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018) PB - Atlantis Press SP - 394 EP - 398 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-18.2018.75 DO - https://doi.org/10.2991/ichssr-18.2018.75 ID - Luo2018/05 ER -