Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)

The Analysis and Mining of the Profit Model of "Popular Web Star"

Authors
Qingyun Yang, Liuyi Chen
Corresponding Author
Qingyun Yang
Available Online May 2017.
DOI
10.2991/ichssr-17.2017.38How to use a DOI?
Keywords
"Popular web star", "popular web star economy", e-commerce, profit model.
Abstract

Under the background of the e-commerce's rapid development, "popular web star" has been developed explosively. This article summarizes the emergence and development of the "popular web star", and analyzes its characteristics and drawbacks. It also summarizes and analyzes the profit model of "popular web star" at present. Furthermore, the article mines its profit model and development in the future."Popular web stars" are people who quickly become popular because some of their behaviors or events have attracted attention of the web users on the mobile Internet. In December 2015, the YAOWENJ1AOZI released the annual "ten pandemic". The word "popular web star" appeared as a public hot topic. In 2016, it continued to be frequently used by the public. No doubt it also became a hot topic in the year 2016. Convenient and fast network environment provides the right environment and a superior platform for the people who want to become popular quickly. Network puts someone in the network environment with its rapid and efficient dissemination and powerful diffusion, to make them popular rapidly. Those specific characters who quickly become popular on the network become "popular web stars", and become the focus and object of the public, then some people become their fans in real life. The "popular web star effect" similar to the "star effect" emerges.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
10.2991/ichssr-17.2017.38
ISSN
2352-5398
DOI
10.2991/ichssr-17.2017.38How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qingyun Yang
AU  - Liuyi Chen
PY  - 2017/05
DA  - 2017/05
TI  - The Analysis and Mining of the Profit Model of "Popular Web Star"
BT  - Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)
PB  - Atlantis Press
SP  - 181
EP  - 185
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-17.2017.38
DO  - 10.2991/ichssr-17.2017.38
ID  - Yang2017/05
ER  -