The Effectiveness of an Apology in Balenciaga Emergency

DOI

10.2991/ichssd-19.2019.57How to use a DOI?

Keywords

Apology effect, Consumers’ psychology, Companies’ apology.

Abstract

An enterprise’s future depends on its consumers’ attitudes. When companies make mistakes, under most circumstances, they will make an apology. They hope to keep their business by apologizing. For this reason, grasping the relationship or rule of apology and economical circle from consumers will be helpful for enterprises to develop to a higher level. In this article, the financial situations of Balenciaga in 2017 and 2018 will be analyzed to find out the association of consumers’ psychology and the effect of companies’ apology.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhaoqing Chen
PY  - 2019/07
DA  - 2019/07
TI  - The Effectiveness of an Apology in Balenciaga Emergency
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 283
EP  - 288
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.57
DO  - 10.2991/ichssd-19.2019.57
ID  - Chen2019/07
ER  -