Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)

Analysis of the Influence of Mobile Payment onConsumer Behavior

Authors
Jing Xue, Li Lin
Corresponding Author
Jing Xue
Available Online July 2019.
DOI
10.2991/ichssd-19.2019.24How to use a DOI?
Keywords
Mobile payment, Consumer behavior, Consumption
Abstract

Based on the survey data of 652 samples from 13 provinces in China, this paper analyzes the influence of mobile payment on consumers' consumption behavior and finds that mobile payment stimulates consumers' consumption quantity and willingness to consume luxury goods. The impact of the change of payment methods on consumers' consumption behavior has age and region characteristics. Mobile credit payment induces irrational consumption of the youth. The government should not only support consumers to use new and convenient payment methods, but also guide them to avoid risks of irrational consumption brought by new payment methods.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-751-5
ISSN
2352-5398
DOI
10.2991/ichssd-19.2019.24How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jing Xue
AU  - Li Lin
PY  - 2019/07
DA  - 2019/07
TI  - Analysis of the Influence of Mobile Payment onConsumer Behavior
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 121
EP  - 127
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.24
DO  - 10.2991/ichssd-19.2019.24
ID  - Xue2019/07
ER  -