Analysis of the Influence of Mobile Payment onConsumer Behavior
Authors
Jing Xue, Li Lin
Corresponding Author
Jing Xue
Available Online July 2019.
- DOI
- 10.2991/ichssd-19.2019.24How to use a DOI?
- Keywords
- Mobile payment, Consumer behavior, Consumption
- Abstract
Based on the survey data of 652 samples from 13 provinces in China, this paper analyzes the influence of mobile payment on consumers' consumption behavior and finds that mobile payment stimulates consumers' consumption quantity and willingness to consume luxury goods. The impact of the change of payment methods on consumers' consumption behavior has age and region characteristics. Mobile credit payment induces irrational consumption of the youth. The government should not only support consumers to use new and convenient payment methods, but also guide them to avoid risks of irrational consumption brought by new payment methods.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jing Xue AU - Li Lin PY - 2019/07 DA - 2019/07 TI - Analysis of the Influence of Mobile Payment onConsumer Behavior BT - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019) PB - Atlantis Press SP - 121 EP - 127 SN - 2352-5398 UR - https://doi.org/10.2991/ichssd-19.2019.24 DO - 10.2991/ichssd-19.2019.24 ID - Xue2019/07 ER -