Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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The Influence of Background Music on the Communication Effect of Mainstream Media’s Short Videos on Douyin

Authors
Pengyu Li1, 2, *, Menglei Wu1, 2
1School of English Language, Literature and Culture, Beijing International Studies University, Beijing, 100000, China
2School of Journalism and Communication, Hubei University, Hubei, 430000, China
*Corresponding author. Email: 2019220144@stu.bisu.edu.cn
Corresponding Author
Pengyu Li
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_126How to use a DOI?
Keywords
Background music; People's Daily; Short news videos; Communication effectiveness
Abstract

Nowadays, news-based short videos have become an important method of news communication, which contain background music as the main part to enhance communication effectiveness. In order to figure out whether background music has an influence on news-based short videos’ communication effectiveness, this study takes the short videos of People’s Daily on Douyin as the research subject. The background music in a certain period is collected and its characteristics is summed up. Moreover, based on these characteristics, a questionnaire survey is conducted from the audiences’ perspective to investigate the influence of the styles, genres, and emotional expression effects of background music on communication effectiveness. The study finds that the background music of the videos posted by People’s Daily on Douyin has a strong emotional impact and can facilitate audiences’ understanding of content, and the type of background music affects audiences’ interest in watching short videos. These findings may make a reference for the development of other mainstream news media.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_126How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pengyu Li
AU  - Menglei Wu
PY  - 2022
DA  - 2022/12/30
TI  - The Influence of Background Music on the Communication Effect of Mainstream Media’s Short Videos on Douyin
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1081
EP  - 1088
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_126
DO  - 10.2991/978-2-494069-89-3_126
ID  - Li2022
ER  -