Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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Communication Effect and Restriction of Online Foreign Celebrities on Bilibili from a Cross-Cultural Perspective

A Case Study of Y China

Authors
Aijing Li1, *, Yan Zhang2
1Lijiang Culture and Tourism College, School of Tourism, Lijiang, 674100, Yunnan, China
2Wuhan University of Communication, School of Film and Television, Wuhan, 430000, Hubei, China
*Corresponding author. Email: 2018301060097@whu.edu.cn
Corresponding Author
Aijing Li
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_222How to use a DOI?
Keywords
Cross-cultural communication; Media studies; Foreign bloggers; Communication effects; YChina
Abstract

This study selects a representative communication platform, Bilibili, and a sample case, YChina, to analyse the relationship between cultural opinion leaders and cross-cultural communication on the Internet under theories of “the other” and “use and satisfaction”. Firstly, the videos of YChina are divided into four categories: street interviews, field trips, science education, and humanities documentary, among which street interviews and field visits are the main communication content. Secondly, the communication effect can not only convey rational logic to audiences but also produce emotional resonance with the audiences with sensibility. From the perspective of the “use and satisfaction” theory, this study analyses cultural conflicts in cross-cultural communication as one of the communication restrictions, which meets audiences’ curiosity. Lastly, the formation of the communication effect is a complex social process, and some factors in the communication process may have significant impacts.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_222How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aijing Li
AU  - Yan Zhang
PY  - 2022
DA  - 2022/12/30
TI  - Communication Effect and Restriction of Online Foreign Celebrities on Bilibili from a Cross-Cultural Perspective
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1951
EP  - 1957
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_222
DO  - 10.2991/978-2-494069-89-3_222
ID  - Li2022
ER  -