Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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Initial Interest Confusion in Metatags and Keywords Advertising

Authors
Lijun Chen1, *
1The University of Hong Kong, Hong Kong, China
*Corresponding author. Email: u3574771@connect.hku.hk
Corresponding Author
Lijun Chen
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_148How to use a DOI?
Keywords
Initial interest confusion; Presale confusion; Trademark infringement; Metatags; Keywords advertising
Abstract

The essay elaborates on the development of the doctrine of initial interest confusion, especially its expanded application in the Internet era. It aims to argue that the presale confusion principle should not be applied in trademark cases concerning the use of metatags and keywords advertising.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_148How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lijun Chen
PY  - 2022
DA  - 2022/12/30
TI  - Initial Interest Confusion in Metatags and Keywords Advertising
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1295
EP  - 1302
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_148
DO  - 10.2991/978-2-494069-89-3_148
ID  - Chen2022
ER  -