Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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The Emergence of the Shanghai-Style Qipao in the 1920s: Consumerism, Cultural Integration, and Feminism

Authors
Wei Zhou1, *
1Global Asia Studies, University of Toronto, Toronto, ON, M1C 1A4, Canada
*Corresponding author. Email: weiwei.zhou@mail.utoronto.ca
Corresponding Author
Wei Zhou
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_73How to use a DOI?
Keywords
Qipao; Shanghai; Consumerism; Cultural Integration; Feminism; Women’s Liberation
Abstract

From 1927 to 1937, China went through a brief period of stability under the Kuomintang rule, and it was also a period of intense cultural collision between China and the West. During this period, the integration of the Shanghai local economy and culture with the West significantly developed women’s clothing in the Shanghai area. At that exact moment, the feminist movement was gaining momentum. This paper focuses on the period in the 1920s and studies the economic and cultural development of Shanghai, the rise of Shanghai shopping stores behind the great expansion of Shanghai women’s clothing, and the influence of clothing changes on the shaping of new female images. The popularity of Qipao in the Shanghai area as the primary research object, with the Emancipation Pictorial published in 1920 in the women’s clothing image as a reference. From Shanghai’s rise of consumerism, cultural integration, and feminist liberation, three aspects illustrate the emergence of Shanghai-style Qipao in the 1920s was not coincidental.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_73How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wei Zhou
PY  - 2022
DA  - 2022/12/30
TI  - The Emergence of the Shanghai-Style Qipao in the 1920s: Consumerism, Cultural Integration, and Feminism
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 619
EP  - 625
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_73
DO  - 10.2991/978-2-494069-89-3_73
ID  - Zhou2022
ER  -