Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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A Study on the Changing Trends of Popular Videos on Bilibili

Authors
Fei Li1, *, Mingyu Li2
1Graduates from School of Art, Nanjing University Jinling College, Nanjing, 210000, Jiangsu, China
2Graduates from School of Communication and Information Engineering Century College, Beijing University of Posts and Telecommunications, Beijing, 100000, China
*Corresponding author. Email: 191232004@smail.nju.edu.cn
Corresponding Author
Fei Li
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_99How to use a DOI?
Keywords
Mass communication; Subculture; Video platforms; Bilibili
Abstract

The day June 26, 2022 marks the 13th anniversary of the birth of the Bilibili, a website with videos and bullet comments. The video platform, born as a platform for the content of anime, comics, and games, has completed a successful attempt to break the circle in a unique way. Its new features are fully reflected in the videos of uploaders. This has enabled Bilibili to expand its user base, gain more social recognition, and achieve higher commercial value, breaking the labels of “minority” and “fragmented” given by previous researchers. However, under this trend, some shortcomings have been exposed in the process of platform development, such as the problem of pan-entertainment and the lack of ideological guidance and supervision. This paper analysed the relevant data from the perspective of mass communication. Regarding the changing trend of the video hotspots on Bilibili, the research found that the old content persists while and the new content is going through a significant de-labelling process. Meanwhile, the subcultures and mainstream culture intermingle with and promote each other. Finally, this research proposed suggestions for the problems in this process by combining the feedback from some users. It is to provide some effective references for studying the future video dissemination practice of this website.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_99How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fei Li
AU  - Mingyu Li
PY  - 2022
DA  - 2022/12/30
TI  - A Study on the Changing Trends of Popular Videos on Bilibili
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 842
EP  - 853
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_99
DO  - 10.2991/978-2-494069-89-3_99
ID  - Li2022
ER  -