Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)

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Analysis on the Current Situation and Challenges of Print Media Transformation

Taking Beijing Morning Post as an Example

Authors
Haozhe Bai1, *, †, Yuanming Huang2, †, Lingyi Zhu3, †, Yashuai Zhu4, †
1Culture & Media Faculty, Central University of Finance and Economics, Beijing, 102206, China
2School of Communication, University of Technology Sydney, 15 Broadway, Ultimo NSW 2007, Australia
3School of Art & Media, University of New South Wales, High St, Kensington, NSW 2052, Australia
4Information & Electronic Engineering, Zhejiang University of Science and Technology, Zhejiang Province, 310000, China
†

These authors contributed equally.

*Corresponding author. Email: z5225937@ad.unsw.edu.au
Corresponding Author
Haozhe Bai
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211220.279How to use a DOI?
Keywords
Print Media; Dilemma; Difficulties; Challenges; Digital; New Media
Abstract

With the great changes in the ecological media environment, China’s traditional newspaper groups are also facing urgent challenges. The print media face many difficulties, and many factors are compressing the living environment of the traditional print media. Through a detailed analysis of a typical case, Beijing Morning Post, this paper studies the causes of the print media’s dilemma from the aspects of the current economic situation, commercial and social background, and the influence of relevant national strategies. Through observation, this paper studies many problems in the development of Beijing Morning Post and analyses the opportunities and challenges faced by the print media. Based on the experience gained from the failure of the Beijing Morning Post, this paper puts forward constructive strategies and suggestions for the transformation of China’s traditional newspaper groups.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
10.2991/assehr.k.211220.279
ISSN
2352-5398
DOI
10.2991/assehr.k.211220.279How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Haozhe Bai
AU  - Yuanming Huang
AU  - Lingyi Zhu
AU  - Yashuai Zhu
PY  - 2021
DA  - 2021/12/24
TI  - Analysis on the Current Situation and Challenges of Print Media Transformation
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 1650
EP  - 1656
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.279
DO  - 10.2991/assehr.k.211220.279
ID  - Bai2021
ER  -