Research on Innovative Management of Community Bookstore

DOI

10.2991/assehr.k.211220.122How to use a DOI?

Keywords

community bookstore; innovative management; positioning; business strategy

Abstract

In the past few years, community bookstores have re-emerged in many places in China. Based on the analysis of the three challenges that community bookstores confront, such as limited market size and high operating costs, competition from online bookstores, and consumers’ electronic and fragmented reading methods. The article explored the innovation in the management of community bookstores from three perspectives: the positioning of business, the using of operating resources and the choice and implementation of business strategies.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Lin ZHANG
PY  - 2021
DA  - 2021/12/24
TI  - Research on Innovative Management of Community Bookstore
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 711
EP  - 715
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.122
DO  - 10.2991/assehr.k.211220.122
ID  - ZHANG2021
ER  -