SWOT Analysis of Integrating Traditional Chinese Medicine into Health Service Industry

DOI

10.2991/assehr.k.201214.570How to use a DOI?

Keywords

Traditional Chinese medicine, health service industry, SWOT

Abstract

Traditional Chinese Medicine (Hereinafter referred to as “TCM”) is China’s unique health resources, cultural resources, industrial resources and scientific and technological resources. Its core concept of “preventing diseases” fits well with the emerging health service industry. Integrating TCM into the health service industry has gradually become a market trend, but there are also many problems in its development process. By analysing the internal strengths and weaknesses of the process of integrating TCM into the health service industry, as well as the external opportunities and threats it faces, and formulating a corresponding SWOT strategic combination on this basis, hoping to help TCM better integrate into the health service industry and the long-term development of this industry.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yumei Lian
AU  - Guang Chen
PY  - 2020
DA  - 2020/12/16
TI  - SWOT Analysis of Integrating Traditional Chinese Medicine into Health Service Industry
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 597
EP  - 601
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.570
DO  - 10.2991/assehr.k.201214.570
ID  - Lian2020
ER  -