Analysis on Popeyes in China’s Sustainable Growth

DOI

10.2991/assehr.k.201214.493How to use a DOI?

Keywords

Sustainable growth of Popeyes, collection of customer review, comparative analysis, data analysis, analysis on the price and location

Abstract

China is a huge rising economy, numbers of foreign companies saw this opportunity and entered Chinese market since 1978, after the Chinese economic reform. In this paper, the author talked about how Popeyes can receive sustainable growth in China. The author also analyzed the low rated review on the internet to see what can they improve, and compared Popeyes with their successful competitors KFC and McDonald’s. Besides, the author used online user experience as data source, then used Normative analysis to show what should Popeyes do. According to the results, Popeyes can take the following strategies: improving their customer service and food quality, lowering the products’ price, and localizing their products.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yufan Yang
PY  - 2020
DA  - 2020/12/16
TI  - Analysis on Popeyes in China’s Sustainable Growth
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 201
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.493
DO  - 10.2991/assehr.k.201214.493
ID  - Yang2020
ER  -