Fan Culture and the Spread of Public Benefit During the Pandemic of COVID-19
A Case Study of Fans Clubs of Cai Xukun and Xiao Zhan
- DOI
- 10.2991/assehr.k.201214.683How to use a DOI?
- Keywords
- COVID-19 pandemic, Weibo, public welfare communication, fan charity, fan culture
- Abstract
During the COVID-19 pandemic, medical supplies and help for venerable community were relatively scarce in China. Fans of celebrities gathered on Weibo and donated a large number of materials and money. The donation of fans during the epidemic was a collective activity with great effect. Not only did they make a great contribution to public welfare, but they were also affirmed and praised by the national mainstream media. This article aims to study the reasons, channels, content, effects and impacts of fan community participating in public welfare activities during the epidemic. At the same time, it also focuses on the transformation of fan culture and explores the millennial generation’s social participation and the presentation of their values. This article uses a combination of quantitative analysis and qualitative analysis to summarise the communication effects in four aspects and finds that the millennial fan culture is actively guided by the country gradually and transforming. It also points out the advantages of high efficiency, openness, transparency, and easy supervision of fan charity during the epidemic.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yin Yin PY - 2020 DA - 2020/12/16 TI - Fan Culture and the Spread of Public Benefit During the Pandemic of COVID-19 BT - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020) PB - Atlantis Press SP - 1135 EP - 1139 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201214.683 DO - 10.2991/assehr.k.201214.683 ID - Yin2020 ER -