Media Management and Business Strategy: Ensuring Competitiveness and Profitability

DOI

10.2991/978-94-6463-408-2_57How to use a DOI?

Keywords

media management; business strategy; technological advancements; consumer behaviors; data-driven insights; audience segmentation

Abstract

In the dynamic landscape of media management, effective business strategies play a pivotal role in navigating technological advancements, understanding evolving consumer behaviors, and addressing regulatory challenges. This article delves into the importance of embracing innovation, data-driven insights, audience segmentation, and strategic partnerships. It also emphasizes the significance of talent acquisition, development, and fostering a culture of innovation. By aligning these strategies, media organizations can ensure competitiveness and profitability while remaining relevant in the ever-changing digital age.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Xiangyue Zhang
PY  - 2024
DA  - 2024/05/07
TI  - Media Management and Business Strategy: Ensuring Competitiveness and Profitability
BT  - Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
PB  - Atlantis Press
SP  - 505
EP  - 511
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-408-2_57
DO  - 10.2991/978-94-6463-408-2_57
ID  - Zhang2024
ER  -