Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)

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Analyzing the Economic Impact of Super Bowls: A qualitative framework for holding mega sports events in Asia

Authors
Qikun Feng1, *
1Bamboo Club Foundation, San Diego, CA, USA
*Corresponding author. Email: maxfeng347@gmail.com
Corresponding Author
Qikun Feng
Available Online 7 May 2024.
DOI
10.2991/978-94-6463-408-2_3How to use a DOI?
Keywords
Super bowl; sports; economic impact; regional development
Abstract

The Super Bowl, one of the biggest sporting events in the United States, has significant economic benefits for the country. These benefits primarily stem from various economic activities associated with the event, such as advertising, tourism, and business investments. Additionally, as Asia emerges as a focal point for major sporting events, understanding and applying the success model of the Super Bowl is imperative. This paper explores the multifaceted economic benefits associated with the Super Bowl event, and presents a qualitative analysis of the economic prospects of hosting mega sports events in Asia, across key dimensions, including financial sustainability, cultural resonance, event management, and global presence. It not only provides a comprehensive understanding of the economic impact of the Super Bowl, but also sheds light on opportunities for holding similar mega-sports events in Asia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2024
ISBN
978-94-6463-408-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-408-2_3How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qikun Feng
PY  - 2024
DA  - 2024/05/07
TI  - Analyzing the Economic Impact of Super Bowls: A qualitative framework for holding mega sports events in Asia
BT  - Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
PB  - Atlantis Press
SP  - 10
EP  - 17
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-408-2_3
DO  - 10.2991/978-94-6463-408-2_3
ID  - Feng2024
ER  -