Consumption Behaviors of Chinese Generation Z: Apply to Culture and Creative Products

DOI

10.2991/978-94-6463-142-5_88How to use a DOI?

Keywords

Culture and creative products; Consumption behavior; Generation Z

Abstract

Generation Z(Gen Z) is becoming the main consumer of cultural and creative market in China. Hence, this thesis mainly focuses on research what are the special consumption behaviors of Chinese Gen Z by qualitative study, the study shows:1) Subculture enthusiasts of Gen Z will gain a sense of community identity when purchasing the specific cultural creative products. 2) Gen Z Consumers consider the purchase behavior could show their personality or it is one of the way to present themselves. 3) For Gen Z, the way to present culture is more important than the existence of culture itself or product itself.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yanfei Wang
AU  - Yue Yang
PY  - 2023
DA  - 2023/05/15
TI  - Consumption Behaviors of Chinese Generation Z: Apply to Culture and Creative Products
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 778
EP  - 784
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_88
DO  - 10.2991/978-94-6463-142-5_88
ID  - Wang2023
ER  -