Economic Analysis of China’s Beauty Market

DOI

10.2991/978-94-6463-142-5_36How to use a DOI?

Keywords

China’s beauty market; economic analysis; fashion

Abstract

Based on the reference article from McKinsey, five trends will influence China’s economic growth [1]. The increasing upper-middle class will be the main power for the global consumption of discretionary categories, which have higher incomes and contributes a lot to fashion, beauty, electric vehicles, etc. [2]. Compared to the biggest cities in China, the next tier of cities will play a pivotal role in provoking the consumption of China, though the biggest cities hold the major of urban consumers [3]. With the shifting of consumers’ attitudes towards the brand, Chinese consumers are always proud of domestic brands and set a great wave of a new trend – Guochao in different industries, such as fashion and electronic vehicles [4]. What’s more, the popularization of digital consumption and payments will lead China’s consumption to a dramatic increase. The S-curve in China’s various new industries illustrates that the higher penetration of industries will shape the growth of China’s economy. This paper will focus on the analysis of China’s beauty market from an economic perspective [5].

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yikun Li
PY  - 2023
DA  - 2023/05/15
TI  - Economic Analysis of China’s Beauty Market
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 323
EP  - 328
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_36
DO  - 10.2991/978-94-6463-142-5_36
ID  - Li2023
ER  -