Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model

DOI

10.2991/icfied-19.2019.8How to use a DOI?

Keywords

Banking finance, Development strategy, DELPHI-SWOT hybrid analysis model

Abstract

In recent years, the competition in the banking industry has intensified. How to choose an effective development strategy in an increasingly competitive environment is an urgent problem. Taking DYLS Bank as the object, according to the external macro environment of PEST model, the industry competition environment of Porter's five-force model and its own development status, the DELPHI-SWOT hybrid analysis model is used to sort out the internal and external factors affecting the development strategy of DYLS Bank. The study concluded that DYLS Bank should choose a differentiated strategy and segment it from product differentiation, service differentiation and image differentiation to lay the foundation for pointing out the development strategy of DYLS Bank.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jiaming Wang
PY  - 2019/02
DA  - 2019/02
TI  - Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model
BT  - Proceedings of the 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
PB  - Atlantis Press
SP  - 32
EP  - 36
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-19.2019.8
DO  - 10.2991/icfied-19.2019.8
ID  - Wang2019/02
ER  -