The SWOT Analysis to the Development of Golf Tourism in Yunnan Province

DOI

10.2991/icetms.2013.380How to use a DOI?

Keywords

Golf tourism; yunnan; SWAT analysis

Abstract

Golf tourism is a business tourism and leisure project which combines the golf event and tourism. SWOT method is a common method for system analysis. Based on SWOT method, yunnan golf tourism market is analysed and its advantages and disadvantages are found out, which will do good to the golf tourism market in yunnan on exerting advantages, converting disadvantages, grasping opportunities as well as meeting challenges. This paper puts forward the strategies and opinions of the development of golf tourism in yunnan province based on the evaluation of golf tourism in yunnan province in order to promote the development of yunnan tourism in high-end brands.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhifeng Guo
AU  - Lin Zhang
PY  - 2013/06
DA  - 2013/06
TI  - The SWOT Analysis to the Development of Golf Tourism in Yunnan Province
BT  - Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)
PB  - Atlantis Press
SP  - 1418
EP  - 1420
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetms.2013.380
DO  - 10.2991/icetms.2013.380
ID  - Guo2013/06
ER  -