Studies on design evaluation of Product Packaging availability Based on Analysis of Eye Movements

DOI

10.2991/icetms.2013.360How to use a DOI?

Keywords

eye movement; product packaging; availability; design evaluation

Abstract

The thesis designed eye movement experiment based on the packaging case of PINO tissue. It made eye movement evaluation on the packaging availability of PINO by packaging open experiment, eye movement experiment and analysis. It clarified the advantage and limitation of product packaging on the basis of analyzing the test result. In the design of product packaging, high purified color scheme will be more attractive to young consumers. Meanwhile, the key for PINO accomplishing such outstanding achievement arises from its vivid color and novel outlook. There are also some inconvenient problems on the processing of packaging opening. The analysis and assessment provide reliable experimental data for optimizing the product packaging in the future.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yeying Pang
PY  - 2013/06
DA  - 2013/06
TI  - Studies on design evaluation of Product Packaging availability Based on Analysis of Eye Movements
BT  - Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)
PB  - Atlantis Press
SP  - 1342
EP  - 1344
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetms.2013.360
DO  - 10.2991/icetms.2013.360
ID  - Pang2013/06
ER  -