Research on Service Quality Evaluation of Rural Tourism

DOI

10.2991/icetem-17.2017.3How to use a DOI?

Keywords

Rural tourism, Service quality, assessment application

Abstract

With the continuous development of rural tourism, the quality problem of service is gradually emerging. Service quality is a subjective evaluation of tourists at the end of their service. It affects the tourists' willingness to make recommendations and revisit. Through combing and defining the relevant concepts of rural tourism service quality, this paper constructs the rural tourism service quality model, and takes Wanhua village as the object to evaluate and analyze its rural tourism service quality. There is no doubt about the importance of rural tourism service quality to the development of rural tourism. Government departments and rural tourism operators are seriously seeking ways to improve service quality. The government can guide and regulate the development of rural tourism by formulating relevant policies. The operators should conscientiously study and improve their own quality to meet the needs of the future development of rural tourism. Through the construction of rural tourism service quality model, this paper evaluates it and puts forward some suggestions for improvement.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Huang
PY  - 2017/11
DA  - 2017/11
TI  - Research on Service Quality Evaluation of Rural Tourism
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 12
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.3
DO  - 10.2991/icetem-17.2017.3
ID  - Huang2017/11
ER  -