Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

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A Study of Factors Affecting Consumers’ Behavioural Intention Towards Online Shopping: An Exploratory Study

Authors
Saniya Marwah1, *, Radhika Thapar1
1Department of Management Studies, Rukmini Devi Institute of Advanced Studies, Affiliated to GGSIPU, New Delhi, India
*Corresponding author. Email: marwahsaniya@gmail.com
Corresponding Author
Saniya Marwah
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-162-3_14How to use a DOI?
Keywords
Online shopping; Behavioural intention; Consumer buying deci sion
Abstract

As e-commerce has grown, the shopping landscape has changed from offline to online, sparking a lot of interest in research about online shopping in recent years. The variety of factors affects purchasing decisions. Here, the term & channel of shopping refers to online shopping; the main aim of this paper is to identify the influencing variables that affect young consumers & online purchasing choices in the context of India. In this study, we experimentally examine variables like website attributes, customer attributes, product attributes that impact the behavioural intention towards online shopping which impact the customer’s loyalty. For the purpose of understanding the impact on intention, this study, this is based on the TAM. Target respondents are 100 to perform empirical investigation. Exploratory Factor Analysis has been applied to check the relationship among the multiple constructs. The findings support the notion that are website attributes, customer attributes, product attributes factors that impact the behavioural intention towards online shopping which impact the customer’s loyalty. The outcomes of this study may enable the creation of more effective new-age online marketing platforms by the marketers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
10.2991/978-94-6463-162-3_14
ISSN
2352-5428
DOI
10.2991/978-94-6463-162-3_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Saniya Marwah
AU  - Radhika Thapar
PY  - 2023
DA  - 2023/05/10
TI  - A Study of Factors Affecting Consumers’ Behavioural Intention Towards Online Shopping: An Exploratory Study
BT  - Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
PB  - Atlantis Press
SP  - 155
EP  - 164
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-162-3_14
DO  - 10.2991/978-94-6463-162-3_14
ID  - Marwah2023
ER  -