Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

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An Examination of Trends and Future Research How Digital Marketing Has Changed Over Time

Authors
Raja Kamal1, Nihar Ranjan Mishr2, Prasant Kumar Choudhury2, *
1Kristu Jayanti College, Bangalore, India
2Department of Business Administration, Berhampur University, Brahmapur, Odisha, India
*Corresponding author. Email: pkc0106@gmail.com
Corresponding Author
Prasant Kumar Choudhury
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-162-3_37How to use a DOI?
Keywords
e-Marketing; Bibliographic Coupling; Co-Occurrence Analysis; and Co-Occur; Digital Marketing; Fourth Industrial Revolution
Abstract

This study is limited by the lack of high-quality macro-level literature (e.g., net of science). After reviewing the literature, we decided to stop searching for new Digital Marketing buzzwords. One keyword simplifies author grading. Digital marketing rising popularity has sparked major worries regarding its impact on corporate performance. Digital has been beneficial in many fields for decades). To make the best judgements, academics and practitioners in the field must know where digital marketing theory and practise are. A rigorous bibliometric analysis may help explain this issue and its relationship to citations and publication metrics. This study uses bibliometric analysis to identify the most productive electronic marketing countries, institutions, authors, journals, and publications from 2000 to 2019. This study provides a worldwide view on eMarketing trends and routes to assist future research.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
10.2991/978-94-6463-162-3_37
ISSN
2352-5428
DOI
10.2991/978-94-6463-162-3_37How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Raja Kamal
AU  - Nihar Ranjan Mishr
AU  - Prasant Kumar Choudhury
PY  - 2023
DA  - 2023/05/10
TI  - An Examination of Trends and Future Research How Digital Marketing Has Changed Over Time
BT  - Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
PB  - Atlantis Press
SP  - 418
EP  - 426
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-162-3_37
DO  - 10.2991/978-94-6463-162-3_37
ID  - Kamal2023
ER  -