Study on Impact of Mobile Internet APP Interface Design to Brand

DOI

10.2991/icessms-16.2017.91How to use a DOI?

Keywords

APP interface, brand propagation, basic elements, optimization design

Abstract

After the creation of the mobile Internet, as a kind of mobile client terminal, APP is growing rapidly, even it has the trend to make the mobile Internet become the form of APP. In this era dominated by brand economy, as a kind of new propagation medium, APP makes the brand propagation become more diversified. The mobile Internet era is a We-media era, anytime and anywhere it all can create the propagation. However, it also puts forward the higher requirements for the brand. At present the visual homogeneity and the brand improper propagation of APP on the market emerge in endlessly. However, these are not helpful to create the brand effective propagation. At the same time, facing the increasingly fierce brand competition and the unceasing change of market requirement, APP also needs to constantly update and optimize with it. How to better promote the APP interface optimization design and realize the effective long-term development of brand propagation is the emphasis of this paper.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haiyan Zhang
PY  - 2017/02
DA  - 2017/02
TI  - Study on Impact of Mobile Internet APP Interface Design to Brand
BT  - Proceedings of the 2016 2nd International Conference on Education, Social Science, Management and Sports (ICESSMS 2016)
PB  - Atlantis Press
SP  - 433
EP  - 440
SN  - 2352-5398
UR  - https://doi.org/10.2991/icessms-16.2017.91
DO  - 10.2991/icessms-16.2017.91
ID  - Zhang2017/02
ER  -