Proceedings of the 2018 3rd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2018)

Research on Personalized Hotel Marketing Strategy: Taking VR as an Example

Authors
Fang Gao
Corresponding Author
Fang Gao
Available Online July 2018.
DOI
https://doi.org/10.2991/icesame-18.2018.61How to use a DOI?
Keywords
Personalized hotel; VR; Marketing strategy.
Abstract
Personalized hotels are mainly faced with high-end markets. If there is a lack of innovation, they will not be able to adapt to the development of the times. The lack of application of new technologies in frontier areas will make the development of personalized hotels very limited. With the continuous development of science and technology, emerging areas such as the Internet of Things, artificial intelligence, VR, and AR have ushered in new opportunities for development. Now, the wave of development of VR industry has swept through, VR technology Integration into social life has become an inevitable trend. This article analyzes and understands the level of development of virtual reality technology in the domestic economy (VR, AR), and the current development status and existing problems of personalized hotels in China, and proposes an overview of the development of personalized hotel marketing under virtual reality, namely, VR technology. Application of personalized hotel marketing strategy.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Fang Gao
PY  - 2018/07
DA  - 2018/07
TI  - Research on Personalized Hotel Marketing Strategy: Taking VR as an Example
BT  - 2018 3rd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-18.2018.61
DO  - https://doi.org/10.2991/icesame-18.2018.61
ID  - Gao2018/07
ER  -