Research on Internationalization of Wuhan Enterprises and Language Service Needs

DOI

10.2991/icesame-17.2017.390How to use a DOI?

Keywords

Wuhan Local Enterprises; Business Management; Internationalization; Language Services; International Publicity Translation

Abstract

Cross-cultural conflicts can be resolved by the language during the process of internationalization, which is conducive to new enterprises to adapt new business environment and promotes the localization of enterprises. In this paper, by analyzing the inner connection between language services and business internalization, it discusses how to advance the internationalization of Wuhan local enterprises from various aspects such as the background information on the company, the construction of multilingual website, the staff training of language services and the enterprise product promotion.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Zhou
AU  - Yonglin Chen
PY  - 2017/06
DA  - 2017/06
TI  - Research on Internationalization of Wuhan Enterprises and Language Service Needs
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1841
EP  - 1844
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.390
DO  - 10.2991/icesame-17.2017.390
ID  - Zhou2017/06
ER  -