Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)

The SWOT Analysis and Strategy Research on the Integration Development of Campus News Media

Authors
Yao Huang, Hui Pan, Ruixiang Ou
Corresponding Author
Yao Huang
Available Online June 2017.
DOI
10.2991/icesame-17.2017.273How to use a DOI?
Keywords
Campus media; Media integration; SWOT analysis; Strategy research
Abstract

The campus media in our country has become the transmission leader of the university culture presently. In the face of the present complicated media ecology environment, it is urge for our campus to develop media integration. Based on the SWOT analysis, the advantages and disadvantages of present integration development of campus news media are analyzed, and the opportunities and challenges of the media integration development are discussed. Finally, the strategies and suggestions on the integration development of campus news media are derived with the SWOT analysis results.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2017
ISBN
978-94-6252-344-9
ISSN
2352-5398
DOI
10.2991/icesame-17.2017.273How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yao Huang
AU  - Hui Pan
AU  - Ruixiang Ou
PY  - 2017/06
DA  - 2017/06
TI  - The SWOT Analysis and Strategy Research on the Integration Development of Campus News Media
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1256
EP  - 1260
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.273
DO  - 10.2991/icesame-17.2017.273
ID  - Huang2017/06
ER  -