On C-E Translation and Promotion Strategies of Xi'an Leisure Culture Industry in OBOR

DOI

10.2991/icesame-17.2017.101How to use a DOI?

Keywords

OBOR; leisure culture; aging; C-E translation and promotion

Abstract

Based on the promotion of One Belt and One Road Project (OBOR), aging and leisure culture in Xi'an are overviewed, and the features of the elderly leisure life are analyzed in this paper. In western culture's demand for Xi'an leisure culture, the paper explores C-E Translation strategies of Xi'an leisure culture from a multi-dimensional perspective and indicates that the value of the elderly should be developed and multi-functional leisure places should be constructed through government intervention, aiming at promoting Xi'an leisure culture to the world and helping the local economy.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiaying Ma
PY  - 2017/06
DA  - 2017/06
TI  - On C-E Translation and Promotion Strategies of Xi'an Leisure Culture Industry in OBOR
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 459
EP  - 464
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.101
DO  - 10.2991/icesame-17.2017.101
ID  - Ma2017/06
ER  -