A SWOT Analysis of Tomb IP Movies Under the Background of Internet Plus
Authors
Li Gong, Yongjun Huang
Corresponding Author
Li Gong
Available Online June 2017.
- DOI
- 10.2991/icesame-17.2017.74How to use a DOI?
- Keywords
- Tomb Movies; IP; Internet Plus; Analytic method of SWOT
- Abstract
In the "Internet plus" era, films that adapted from Intellectual Property (hereinafter referred to as IP) have swept the market. As a new force, such adaptations of tomb theme novels suddenly rise, gaining a foothold in the box-office market rapidly. By dissecting the strengths, weaknesses,opportunities and threats of these tomb IP movies according to analytic method of SWOT, this essay puts forward SO, WO, ST and WT four development strategies. And by comparing the strategies combo, the paper explores an effective way for tomb IP movies to survive, which also give a thought-provoking guide to domestic films.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Li Gong AU - Yongjun Huang PY - 2017/06 DA - 2017/06 TI - A SWOT Analysis of Tomb IP Movies Under the Background of Internet Plus BT - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017) PB - Atlantis Press SP - 330 EP - 336 SN - 2352-5398 UR - https://doi.org/10.2991/icesame-17.2017.74 DO - 10.2991/icesame-17.2017.74 ID - Gong2017/06 ER -