Exploration and Reflection on the Practical Teaching of Advertising Creative Curriculum under the Context of Information Exchange

DOI

10.2991/icesame-16.2016.18How to use a DOI?

Keywords

Future classroom; Information interaction; Advertising creativity; Practical teaching.

Abstract

The information flow of the internet has involved in all aspects of all walks of life, and it obtains valuable information means to grasp the development opportunities. In the era of knowledge explosion, the rapid change of information contributes to knowledge update speed, the traditional forms of information transmission has been unable to meet the needs of today's social development, the emergence of the internet lies the foundation for the rapid dissemination of information, and it also slowly changes the way of getting information. At present, in the background of big data, the future of classroom teaching reform is imperative, and the future of the classroom teaching mode will gradually tend to mixed learning mode.Therefore, the advertising creative curriculum can not only pay attention to the theoretical education method, but also should creative students' thinking and strengthen students' practical ability in the theory. At the same time, we should strengthen the research and exploration of advertising creative course practical teaching and carry out the practice teaching in the background of information interaction, to guide the students to participate in the competition. From a comparative study of the self-design workshop, this paper is the establishment of a database, to further improve the advertising creative curriculum practice teaching.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Zhou
PY  - 2016/03
DA  - 2016/03
TI  - Exploration and Reflection on the Practical Teaching of Advertising Creative Curriculum under the Context of Information Exchange
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 84
EP  - 88
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.18
DO  - 10.2991/icesame-16.2016.18
ID  - Zhou2016/03
ER  -