Study on the Construction of E-Commerce Brand Integration of Agricultural Products under the Environment of "Internet+"

DOI

10.2991/icemse-16.2016.124How to use a DOI?

Keywords

Internet+, E-Commerce of agricultural products, brand of agricultural products, Agricultural modernization

Abstract

Agricultural e-commerce has been a short board of the Internet applications, consumers for agricultural products low brand awareness directly affect the brand could bring premium and value, how to scientifically and reasonably upgrade, will be agricultural industry chain each link of enterprise need deep thinking and problems. Through the study of "Internet+ agriculture" the difficulties and challenges, and analyzes the operation difficulties in the actual construction of the e-commerce of agricultural products brand, summed up the countermeasures and suggestions of construction of electronic commerce brand integration of agricultural products, expect to have a positive impact on the development of e-commerce of agricultural products.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuewei Li
AU  - Chunying Cui
PY  - 2016/12
DA  - 2016/12
TI  - Study on the Construction of E-Commerce Brand Integration of Agricultural Products under the Environment of "Internet+"
BT  - Proceedings of the 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 492
EP  - 495
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.124
DO  - 10.2991/icemse-16.2016.124
ID  - Li2016/12
ER  -