Relationship Marketing for Energy Contract Management

DOI

10.2991/icemi-16.2016.42How to use a DOI?

Keywords

Energy Contract Management;Corporate strategy;Relationship management

Abstract

Energy Contract Management is to pay for the cost of energy-saving projects by saving energy costs. It is a new energy-saving investment, mainly for professional energy services companies. Through this way, companies can take advantage of future energy-saving benefits of equipment upgrading and lower operating costs. Based on the status developed energy industry and combining with China's actual energy industry, Energy Contract Management for our current situation is of significant importance. This paper studies the impact of various factors of domestic Contract Energy Management development, and take the marketing advantages, potential problems and coping strategies in energy services companies as objects, then proposes measures to promote the development of domestic energy services industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongyu Liu
AU  - Wei Zhao
PY  - 2016/07
DA  - 2016/07
TI  - Relationship Marketing for Energy Contract Management
BT  - Proceedings of the 2016 International Conference on Economics and Management Innovations
PB  - Atlantis Press
SP  - 210
EP  - 214
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemi-16.2016.42
DO  - 10.2991/icemi-16.2016.42
ID  - Liu2016/07
ER  -