Proceedings of the 2015 International Conference on Economy, Management and Education Technology

Development Trends and Strategies of TV Media in the Digital Age

Authors
Pengcheng Zhang
Corresponding Author
Pengcheng Zhang
Available Online August 2015.
DOI
https://doi.org/10.2991/icemet-15.2015.34How to use a DOI?
Keywords
digital age; TV media; development trends; development strategy
Abstract
With the rise of new media technology, television audiences not only are being lost at an alarming rate, but also tend to be aging. At the macro requirements of the digital age, how to innovate, how to attract audiences and how to really get to market to form a complete industrial chain is the biggest problem of TV media. According to the author’s work and learning experiences, this paper first analyzed the development trend of TV media in the digital age and then put forward a set of strategic system for TV media complex development.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2015 International Conference on Economy, Management and Education Technology
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2015
ISBN
978-94-62520-97-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemet-15.2015.34How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Pengcheng Zhang
PY  - 2015/08
DA  - 2015/08
TI  - Development Trends and Strategies of TV Media in the Digital Age
BT  - 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 151
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.34
DO  - https://doi.org/10.2991/icemet-15.2015.34
ID  - Zhang2015/08
ER  -