Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)

Marketing Personnel Training Reform on "Theory + Case + Simulation + Practice" Four-in-One Teaching Mode

Authors
Shijie Zhang
Corresponding Author
Shijie Zhang
Available Online January 2017.
DOI
10.2991/icemeet-16.2017.207How to use a DOI?
Keywords
marketing; personnel training mode; four-in-one teaching mode; theory teaching; case teaching; simulation teaching; practice teaching
Abstract

With the intensifying of market competition, the enterprise demand for marketing personnel is more and more strong, be badly in need of knowledge of enterprise management and marketing technology applied talents. Traditional personnel training mode there are a lot of disadvantages, this paper put forward "theory + case + simulation+ practice" four one of the talent training mode reform. Four kinds of teaching way connect with each other and promote each other, mutually conditional and integral. Among them, the theory of teaching, cultivate students solid theoretical knowledge; Case teaching, trains the student to put forward solutions of case; Simulation teaching, with the aid of simulation environment, the role and activities, to help students understand the theoretical knowledge and master skills; The practice teaching, the thorough enterprise actual operation and exercise, experience marketing risk and complexity.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2017
ISBN
978-94-6252-288-6
ISSN
2352-5398
DOI
10.2991/icemeet-16.2017.207How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shijie Zhang
PY  - 2017/01
DA  - 2017/01
TI  - Marketing Personnel Training Reform on "Theory + Case + Simulation + Practice" Four-in-One Teaching Mode
BT  - Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)
PB  - Atlantis Press
SP  - 1000
EP  - 1004
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemeet-16.2017.207
DO  - 10.2991/icemeet-16.2017.207
ID  - Zhang2017/01
ER  -