Amazon’s Strategic Shift in the Face of the COVID-19
Authors
Jingyi Du1, †, Junyu Xu2, *, †, Xiangjun Zeng3, †, Lei Zhu4, †
1School of Business and Administration, Hong Kong Metropolitan University, Hong Kong, China
2School of Business, Anhui University, Anhui, 230601, China
3School of Accounting, Jiangxi University of Finance and Economics, Jiangxi, 330044, China
4School of Business, Jianghan University, Hubei, 430113, China
†
These authors contributed equally.
*Corresponding author. Email: m42014145@stu.ahu.edu.cn
Corresponding Author
Junyu Xu
Available Online 1 July 2022.
- DOI
- 10.2991/aebmr.k.220603.166How to use a DOI?
- Keywords
- Strategic shift; Management analysis
- Abstract
From 2020 to 2022, the global economy has been severely affected by COVID-19, and many enterprises have been devastated in the face of this sudden disaster. This article will show amazon’s main response measures in the face of COVID-19, How to face employee disputes internally, how to adapt to market changes in marketing, how to gain competitive advantages in logistics and how to make contributions to society in science and technology. In addition, we put forward discussion on these aspects, so that the readers to learn more about amazon’s response to the COVID-19.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Jingyi Du AU - Junyu Xu AU - Xiangjun Zeng AU - Lei Zhu PY - 2022 DA - 2022/07/01 TI - Amazon’s Strategic Shift in the Face of the COVID-19 BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 1019 EP - 1028 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.166 DO - 10.2991/aebmr.k.220603.166 ID - Du2022 ER -