Chobani: The Falling First Mover

DOI

10.2991/aebmr.k.220603.154How to use a DOI?

Keywords

Chobani; Marketing Plan Analysis; Financial Statement Analysis

Abstract

As the American Greek yogurt producer Chobani is about to go public and investors are interested in the performance of the company, this paper is going to analyze the company’s marketing plan and financial statements to evaluate its operating performance as well as financial position. The financial statement analysis will be based on the company’s IPO file submitted to SEC. The key findings are that the company is facing significant profitability issues and potentially tremendous challenges in its future development. The reasons behind this entail the company’s core philosophy, pricing strategy, and cost control issues. Therefore, the conclusion is that investing in the company can be highly risky considering its ability to profit. Investors need to be aware of these potential risks when considering investing in Chobani.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jianan Liao
PY  - 2022
DA  - 2022/07/01
TI  - Chobani: The Falling First Mover
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 931
EP  - 935
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.154
DO  - 10.2991/aebmr.k.220603.154
ID  - Liao2022
ER  -