Current Situation and Development of Trend of Chinese Mobile Game Development

DOI

10.2991/aebmr.k.220603.075How to use a DOI?

Keywords

Mobile Game; Development; Videogame

Abstract

The primary aim of the current study aims to assess the current situation of the mobile game industry, determine how the Chinese gaming industry developed in the past few decades, and examine the marketing model game developers use to succeed in China. Mobile game industry has significantly expanded in the past few years due to increase smartphone adoption and lifestyle changes. It’s worth noting that majority of young people in China would prefer mobile game to any form of physical games, and this has impacted the industry positively. The mobile game industry is estimated to be $41.5 bn in 2021 and it’s expected to increase in the next few years. The study concludes that mobile games have fundamentally altered the gaming business, providing a consistent level of pleasure via cloud-based videogames and offline applications. This implies that the ease of on-the-go Entertainment will keep attracting many customers, particularly in major economies such as China. The current study has examined prior researcher’s perceptions on the current situation and development of mobile video games in China by assessing their challenges, solutions and recommendations.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Weilong Bao
PY  - 2022
DA  - 2022/07/01
TI  - Current Situation and Development of Trend of Chinese Mobile Game Development
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 460
EP  - 466
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.075
DO  - 10.2991/aebmr.k.220603.075
ID  - Bao2022
ER  -