Inducing Choice Paralysis: How Retailers Bury Consumers in an Avalanche of Options
Authors
Liyuan Qian1, Xiru Zhao2, *, Zhengyang Chen3, Yiming Qian4, Sujin Lyu5, Zihan Wang6
1Liyuan Qian, Soochow Foreign Language School, Suzhou, 215100, China
2Xiru Zhao, Wuhan Britain-China School, Wuhan, 430010, China
3Zhengyang Chen, Nanjing Foreign Language School Xianlin Campus, Nanjing, 210023, China
4Yiming Qian, Soochow Foreign Language School, Suzhou, 215100, China
5Sujin Lyu, Basis International Shenzhen, Shenzhen, China, 518067
6Zihan Wang, Cushing Academy, Ashburnham, 01430, United States
*Corresponding author email: 617758911@qq.com
Corresponding Author
Xiru Zhao
Available Online 1 July 2022.
- DOI
- 10.2991/aebmr.k.220603.187How to use a DOI?
- Keywords
- Consumers; Choice; Retailers
- Abstract
The number of options might have an influence on the process of decision-making in our life. The previous research called the jam experiment showed that extensive choices may be negative for the consumers to make the final decisions. However, the previous research focused on consumers and they seldom paid attention to retailers. This essay will discuss the reasons and limitations behind the jam experiment. Also, the essay will try to find the effect on retailers and tried to provide solutions.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Liyuan Qian AU - Xiru Zhao AU - Zhengyang Chen AU - Yiming Qian AU - Sujin Lyu AU - Zihan Wang PY - 2022 DA - 2022/07/01 TI - Inducing Choice Paralysis: How Retailers Bury Consumers in an Avalanche of Options BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 1159 EP - 1163 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.187 DO - 10.2991/aebmr.k.220603.187 ID - Qian2022 ER -