Analysis of Luxury Brand and Consumer Psychology

DOI

10.2991/aebmr.k.210601.008How to use a DOI?

Keywords

Luxury goods, Set price, People’s psychology

Abstract

Demand for luxury goods increases when a person’s wealth or income increases. Society now becomes more and more prosperous than before, and luxury goods can be replaced all the time. Because of this phenomenon, people will realize the trend of this society. According to different people’s psychology and company’s strategy like expanding new market, this paper analyzes the reasons why more and more people want to buy luxury goods.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Siyao
PY  - 2021
DA  - 2021/06/02
TI  - Analysis of Luxury Brand and Consumer Psychology
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 44
EP  - 47
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.008
DO  - 10.2991/aebmr.k.210601.008
ID  - Siyao2021
ER  -