Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)

Extension and deepening of new media development to the traditional communication theory from the perspective of "Chaijing Event"

Authors
Juan Chen
Corresponding Author
Juan Chen
Available Online April 2016.
DOI
10.2991/icemct-16.2016.272How to use a DOI?
Keywords
"Chai Jing Event"; New media; Communication theory; Extension and deepening
Abstract

As soon as the new media represented by "network" has appeared, it had a huge influence. With the growing emergence, new media greatly extends the human communication ability, has more and more audience, also changes the relationship between the media and the audience, and even has a disruptive influence on traditional media in some level. At the same time, mass communication properties and interpersonal communication characteristics of new media are more profound and intriguing. As the communication work with explosion level in 2015, "Under the Dome" has been done by the development of new media, and eventually has been ruined, which is the so-called "Either success or failure boils down to the same person." How did the development of new media affect the trend of documentary From "Chai Jing Event", we can find some different peculiarities of new media from communication theory before. The paper attempts to take "Chai Jing Event" as an example, summarizes the impact and change of new media development on the traditional communication theory from the perspective of communication theory, and analyzes extension and deepening of it to the classical communication theory.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2016
ISBN
978-94-6252-179-7
ISSN
2352-5398
DOI
10.2991/icemct-16.2016.272How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Juan Chen
PY  - 2016/04
DA  - 2016/04
TI  - Extension and deepening of new media development to the traditional communication theory from the perspective of "Chaijing Event"
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 1279
EP  - 1284
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.272
DO  - 10.2991/icemct-16.2016.272
ID  - Chen2016/04
ER  -