New PR strategy under the new media era
Authors
Jiaqi Mao, Xuan Zhao
Corresponding Author
Jiaqi Mao
Available Online April 2016.
- DOI
- 10.2991/icemct-16.2016.248How to use a DOI?
- Keywords
- New media; PR strategy;
- Abstract
Network and digital field have made new breakthroughs under the new information circumstances, resulting the presence of numerous new forms of media. This article attempts to take the public dissemination of new media form as the research object, analyze the main characteristics and development of the new media in the new media era, and aims to provide new PR strategies according to challenges and opportunities resulting from the new media.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiaqi Mao AU - Xuan Zhao PY - 2016/04 DA - 2016/04 TI - New PR strategy under the new media era BT - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16) PB - Atlantis Press SP - 1151 EP - 1155 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-16.2016.248 DO - 10.2991/icemct-16.2016.248 ID - Mao2016/04 ER -