Research of influencing factors of college teachers MOOC teaching acceptance
- DOI
- 10.2991/icemct-16.2016.237How to use a DOI?
- Keywords
- MOOC teaching; behavior intention; influencing factor; countermeasure
- Abstract
Nowadays, MOOC is developing rapidly athomeandabroad. The influencing factors of behavior intention of MOOC teaching is studied in the paper. The model is built based TAM3 model , and related research hypothesis is put forward .Then empiricalstudy is given. The questionnaires are sent out through network way and face-to face way. The data is dealt with by SPSS17.0 and AMOS 21.0. The data has good reliability andvalidity .The study result shows that perceived usefulness and social influencing are significantly positive related with behavior intention of behavior intention of college teachers. social influencing job relevance output quality and online teaching experiment are significantly positive related with perceived usefulness . Computer selfefficacy and perceptions of external control are significantly positive related with perceived ease of use . The gives us enlightenment for our policy making. The difference test of regression coefficient is tested, and we find that the regression coefficient of the job relevance influencing the perceived usefulness is much greater than that of other variates influencing perceived usefulness. The fittingdegree of the model is good. The explanatory power is good, and the explanatory proportion of behavior intention reaches 58.5%. And the moderator effect is tested. The results show that the professional titles and other variates have certain moderating effect on the model.Some countermeasures are put forward finally.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xu Fang PY - 2016/04 DA - 2016/04 TI - Research of influencing factors of college teachers MOOC teaching acceptance BT - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16) PB - Atlantis Press SP - 1085 EP - 1089 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-16.2016.237 DO - 10.2991/icemct-16.2016.237 ID - Fang2016/04 ER -