Elements analysis of Shaanxi’s cultural tourism products based on the perspective of the whole industry chain

DOI

10.2991/icemct-16.2016.211How to use a DOI?

Keywords

Whole industry chain, Shaanxi’s cultural tourism, Elements analysis.

Abstract

Cultural tourism is a higher level of tourism and deeper needs of tourists. To a certain extent, cultural tourism development can reflect the economic level of a region or a country. Tourism-related industries are important factors of cultural tourism development. This paper obtains first-hand data from the Shaanxi’s cultural tourism market, and then uses the structural equation model to study the factors of Shaanxi’s cultural tourism products and its impact on customer’s satisfaction based on the perspective of the whole industry chain. The results show that the factors of the cultural tourism products and the development of the industry chain have a certain influence on the satisfaction of tourists.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jijiao Jiang
AU  - Yanchao Kang
AU  - Chang Liu
AU  - Yanmei Zhang
PY  - 2016/04
DA  - 2016/04
TI  - Elements analysis of Shaanxi’s cultural tourism products based on the perspective of the whole industry chain
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 970
EP  - 976
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.211
DO  - 10.2991/icemct-16.2016.211
ID  - Jiang2016/04
ER  -