Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)

On the Effective Approaches to Promote the Brand Construction of Local Enterprises in Suzhou

Authors
Yanxin Gu
Corresponding Author
Yanxin Gu
Available Online April 2016.
DOI
10.2991/icemct-16.2016.135How to use a DOI?
Keywords
promotion, brand construction, approaches.
Abstract

Large numbers of brands are owned by Suzhou local enterprises. The number ranks high in our country while the brand value is not. And the brand competitiveness is not strong enough, which has influenced the economic strength and rapid development of the enterprises. Therefore, Suzhou local enterprises need further development. For instance, they could take full advantage of Suzhou's rich cultural heritage and accelerate the construction of strong brands. In order to enhance the brand value and its competitiveness, the enterprises must develop the right brand development strategies, strengthen the scientific management of their brands, and attach great importance to their brand culture.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2016
ISBN
978-94-6252-179-7
ISSN
2352-5398
DOI
10.2991/icemct-16.2016.135How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yanxin Gu
PY  - 2016/04
DA  - 2016/04
TI  - On the Effective Approaches to Promote the Brand Construction of Local Enterprises in Suzhou
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 618
EP  - 622
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.135
DO  - 10.2991/icemct-16.2016.135
ID  - Gu2016/04
ER  -